5 Key Questions on Social Media, Content & SEO
A few weeks ago, @aknecht and @SocialMichelleR had me on their #socialchat and as I am prone to do, I ask for questions in advance and try to answer them so when the actual Twitter chat comes, I’m ready with robust content and links instead of thinking of everything on the fly. The result is a richer experience for all I think. It’s also a source of content that one can use for a blog post. Like this one According to Hashtracking, that #socialchat was quite active, with 523...
Read MoreImprove Alexa Ranking – Who Cares?
As someone who loves to look at web stats, I can't help by act surprised every time I see people interested in a topic that to me is somewhat meaningless. Now, I'm not saying that I'm the end all be all with regard to what topics should be part of any mainstream conversation but this one really surprised me - Alexa Rankings! Alexa's been around for a very long time. If you're not familiar with Alexa, let me give you a quick background. Alexa is owned by Amazon.com and...
Read MoreBlogging On A Budget: 3 Tips for Bigger Impact
Blogging is one of the top sources of online content creation for many companies. Blogs are a great vehicle for interacting and engaging with current and prospective clients. Blogs are also an effective way for prospects to associate stories, anecdotes, and personalities with a company or brand. Taking on a blog can be a large undertaking. There are many things that should be considered including cost, availability of resources, strategy creation, time commitment, and measurement. Simply...
Read MoreOptimize & Prosper: Discovery, Consumption & Engagement
A recent study “State of Digital Marketing Report” indicated that for both B2B (57%) and B2C (41%) websites, search engine optimization was the most effective marketing tactic for lead generation over paid search advertising and social media marketing. Keep in mind, the study was sponsored by a provider of SEO services and had a conservative sample size. Despite that, the findings are consistent with what many successful SEO practitioners have known for years. There are a number of...
Read MoreThe Dynamic Duo of Business Blog Marketing: Optimize & Socialize
Blogs are often rated one of the top content marketing tactics for attracting and engaging customers and eMarketer has reported blogs reach over 50% of the internet audience. But many companies fail to combine two of the most important tools for boosting relevant traffic and reach: Optimization for search engines and for social media. Most marketers and bloggers understand the basics of a good business blog and the notion of search engine optimization but often focus more on keywords than the...
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