5 Cheat Sheet Basics for International SEO
The growing Global Economy has significantly increased the number of companies seeking search marketing strategies to connect with target audiences all over the world. Many clients we work with at TopRank Online Marketing are either already global organizations or aspiring to deliver products and services in different countries. As a result, we routinely field questions as clients begin their journey into International Search. Many companies don’t know where to start with International...
Read MoreSocial Media 101 For Business – WCCO & MIMA
A social media panel at a bowling alley? Yes, that’s how I started my Thursday morning this week, thanks to WCCO Radio (Minneapolis/St, Paul) which was host to a panel on Social Media for Business at Pinstripes in Edina. Esteemed panelists included several familiar faces and brands including MIMA Board members: Brent Shiely (@brentshiely), Technology Director at General Mills; Ryan Arnholt (@arbenangstrom), Director of Interactive Marketing at OptumHealth; Jill Gutterman (@gigutterman),...
Read MoreMarketing Magazines: A New Approach
Not too long ago I was approached by a publisher who aggregates and sells subscriptions to Marketing Magazines for a partnership opportunity. As the owner of MarketingScoop.com, I get approached by dozens of vendors on a weekly basis to showcase and promote their products. And truthfully my process of evaluation, should I work with them or not, is rather simple. If I don't use the product, have never bought from the company, or wouldn't purchase the product...
Read More3 Internet Marketing Trends You Don’t Want to Miss
The web is flush with change and innovation. Gone are the days of linear information flow and incremental growth. Content flows in every direction through a variety of platforms, formats and devices. The mass adoption of the social and mobile web have facilitated a revolution of information access, sharing and publishing at a scale never before experienced. Access to information for discovery has traditionally been most associated with search. According to comScore, Google handles over 11...
Read MoreFacebook, Cauliflower And How Liking Anything Just Became Important Again
I actively hate cauliflower. In marketing terms, you could call me a brand dectractor ... as I am generally pretty vocal about my dislike of the sweat-sock-smelling-mush-flavored vegetable. Hate is often extreme like that, and most of us believe passionately in what we dislike. What we "like" on the other hand, has been getting devalued for some time. Five years ago, I might have described my likes with a similar passion. Now I might click a "like" button just to download a free PDF, or get a...
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