Steve Jobs And The 4 Counterintuitive Business Strategies Of Apple
One of the most legendary stories about Zappo's famed culture of customer service above all else is their longstanding business practice of paying people to quit. It is a perfect example of the power of counterintuition - that offering an incentive to leave will actually help you get rid of employees who would have lacked commitment and likely developed into underperforming employees in the long term. Counterintuition is like that. It takes something that initially seems crazy and illogical...
Read MoreHow To Make Sure Your Email List Gets Results!
A good email marketing campaign starts with your ability to get clean, active email addresses into your database. Email addresses with syntax or spelling errors can cause hard bounces, which in turn can harm your sending IP’s reputation. These factors all results in the poor delivery of your campaigns and ultimately a loss in revenue. To ensure that you are only putting properly formatted email addresses in your database, create a few rules behind the email entry field on your website. ...
Read MoreRank Company, Rank Boss… Power To The People!
About a year ago I was looking at a number of different advertising opportunities for one of the companies I consult for from time to time. They received a letter labeled, Inc. 500, and learned of an opportunity to be included in a list of Inc. 5000's fastest growing companies. As someone who's always interested in free publicity, I agreed to fill out the paperwork. I quickly realized that this wasn't for free publicity. Quite honestly, it was anything but. The whole...
Read MoreWhat You Can Learn From The Failure of DVORAK
In 1932 the Carnegie Foundation gave a grant to a Professor at Washington State University to develop the design for the ultimate keyboard. They had good reason to try – as study after study showed that the “QWERTY keyboard” (as it was commonly known) had a terribly inefficient design ever since it was patented back in 1878. The QWERTY keyboard was originally meant to offer a solution to the problem of keys sticking together on a typewriter by slowing typing down. The most commonly...
Read MorePrize Marketing; Another Way To Capture Audiences
In today’s highly fragmented marketing channels, finding new ways to attract customers and engaging existing audiences has become an increasingly difficult task. There are a variety of marketing methods that are proven effective and one in particular has produced some very effective results within the promotional marketing[1] sector - prize marketing. In short, everyone likes wining prizes. There is always a thrill associated with winning a vacation, television or whatever else is being...
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