Local Search Factors… Keep It Close
It's impossible to do a search on Google today with local listings popping up. This has been a real challenge for those of us in SEO but an opportunity as well. When I wrote the second edition of SEO Made Simple, I dedicated a number of pages to this phenomenon that we call local search. This is because of the tremendous impact local search has had on website traffic. The good news is that you're not at the mercy of Google (a.k.a. Google Places) or other local search...
Read MoreHow To Survive The Social Media Jungle
Keeping up with Social Media can seem like a full time job. I'm not talking about tweeting, making Facebook posts or checking out what your network is up to on LinkedIn. Rather, I'm referring to knowing how to use social media effectively as part of your overall marketing strategy. The fact is that Social Media is an inescapable, all-consuming, non-stop form of communication that has taken over our society. It's constantly in our hands as we walk down the street with a steely grip on our...
Read MoreInternet Marketing Performance Measures
Marketing is getting so complex that sometimes it makes more sense to take a step back and get a clear idea of what really matters. I was reminded of this after reading a recent article (online) from eMarketer.com. As marketers, we need to constantly think about and provide tangible metrics that prove our worth. It's not all bad though. By being forced to pay attention to metrics, we can do our jobs better - focusing on the tactics that work and moving away from those that...
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