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Read MoreI Was Terrified of Mobile Marketing!
Being in marketing means you need to be an "expert" in all things marketing-related. In fact, I like to pride myself on being able to have intelligent conversations when thrown into marketing circles. However, there is one area that has always terrified me and that is mobile marketing. Personally I've been able to dodge the mobile marketing topic for some time but recently was asked to make a mobile marketing buy. As luck would have it, I got "the call" just a day later. The call? ...
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